Promoted by the Culture Department of the Municipality of Monopoli, 4 aprile 2023 (fino al 26 agosto 2023) al Castello Carlo V la mostra “Oliviero Toscani. Professione fotografo the exhibition “Oliviero Toscani. Photographer's profession".

Curated by Nicolas Ballario and Lorenzo Madaro, the exhibition brings together the most iconic photographs of Oliviero Toscani, but also the lesser-known ones, taken from the early 1960s to the present day. On display all the great campaigns created by Toscani, but without any commercial logo, because his characteristic has always been to use the advertising medium without showing the product, therefore each photograph could be applied to any brand.

A part of the public or of the critics has identified Toscani as an "advertiser", but his story and his lexicon say something very different: Oliviero Toscani is a photographer, an artist convinced that it is in the maximum diffusion that the effectiveness of a message. He is therefore not an advertiser who uses photography, but an artist who exploits the channels of advertising as a means and never as an end.

Among the works present the famous Jesus Jeans manifesto 'Whoever loves me, follow me', Kiss between priest and nun from 1992, the Three Hearts White/Black/Yellow from 1996, No-Anorexia from 2007 and many others, but also the images created for fashion (from Donna Jordan to Claudia Schiffer, up to those of Monica Bellucci) and even those of the period of her training at the Kunstgewerbeschule in Zurich.

Also dozens of portraits of personalities who have "changed the world", such as Mick Jagger, Lou Reed, Carmelo Bene, Federico Fellini and the greatest protagonists of culture from the 70s onwards. And again, the Razza Umana project, with which Oliviero Toscani has crossed hundreds of squares around the world to photograph anyone who wishes, giving life to the largest existing photographic archive on the morphological and social differences of humanity, with over 10,000 portraits.